How NESCAFÉ RICOFFY shared the pride of Mauritians during the confinement period.

The confinement period due to Covid-19 was a difficult episode for all Mauritians. During two and a half months, all of them had to stay at home. But, however tough that period was, every cloud has a silver lining and many Mauritians discovered that they had a hidden talent.

Therefore, NESCAFÉ RICOFFY wanted to launch a campaign showing how proud Mauritians were of having learned a lot about themselves between March and June of this year. This pride was portrayed through a 100% locally made movie for the first time ever, a radio spot and different visuals on digital platforms. It was also the first brand awareness campaign of NESCAFÉ RICOFFY in ten years.

It showed how families in Mauritius learned new skills at home and in their garden during the confinement. And, whatever the story being shared, there was a common denominator: A cup of NESCAFÉ RICOFFY shared with pride. Because NESCAFÉ RICOFFY ‘li partaz nou fierte’. When they saw the movie, or listened to the radio spot, Mauritians felt nostalgic about that period. But it also reminded them that they should be proud of having overcome the different challenges with such brio. And that NESCAFE RICOFFY was with them all along.