We created a security awareness campaign for CFAO, a major car dealer, on the importance of driving safely home during the festive season.
There are more than 300,000 drivers in Mauritius. During the festive season, everyone is focused on shopping and buying gifts for loved ones. However, through this ‘put on your seat belt’ campaign, we wanted them to be reminded that the greatest gift they could give to their family was… their presence.
This security awareness campaign for the holiday season showed that one simple ‘click’ from a seat belt could save a life and not shatter forever the lives of loved ones, especially during Christmas, a season of joy and love.