During the Divali festival, we launched a hashtag campaign #sharemore for the largest selling powdered milk in Mauritius, Farmland. It appealed to a younger audience.

The campaign for Farmland milk powder (the largest selling powdered milk on the island) was designed specifically to coincide with the annual Hindu Divali festival during which individuals and families distribute homemade or purchased sweet cakes to friends,neighbors, colleagues and families. Milk is a common ingredient in many recipes and it was timely to trigger purchase for Divali. The hash tag campaign was designed to appeal to a younger audience than the traditional Farmland purchaser – the family head (the mother). The campaign simultaneously brought forward one of Farmland’s brand pillars : you always get more with Farmland whose brand platform has always been “The Smart Choice”.