To inform the subscribers of My.T about the airing of all the football games of the FIFA World Cup in Russia, a powerful visual with a creole word: Zwe Home (Play Home) was created.

Mauritius Telecom, has a secondary brand, my.T, that proposes a cable pay-TV service. It needed a powerful visual to inform subscribers (and non-subscribers) that the 64 matches of the FIFA World Cup in Russia would be aired on one of the sports channels available on myT. The title – “Zwé Home” – comes from the soccer jargon. It literally means “Play Home”…in front of your TV with your slippers on!