Apollo reinforced its position as a noodles market leader in Mauritius through a culinary competition.
As the market leader in Mauritius, Apollo wanted to establish a bond with consumers all around the island with a culinary competition where mothers and children would express themselves with original recipes using mine Apollo.
Candidates would subscribe either on a website or on Facebook. 12 candidates were selected, 24 original recipes created and what was usually a run-of-the-mill convenient food became a gourmet dish. The end result was really impressive with more than 8,000 likes within one week, 30,000 engagement in response to posts. The end result: a change in the perception of the customers about instant noodles and, above all, a big increase in sales. Apollo’s first place was reinforced.